For several years before their stock fell from a high of over $90 to below $.50 Enron’s public image was of a creaky aluminum man walking around in various cities of the world dramatizing the need to ask “Why?” Challenging underlying assumptions was their modus operandi. “Everybody knows you can’t do anything about the weather,” intoned one ad for their innovative ways of helping companies hedge against drought, rain and other profit-reducing cloud covers. Enron figured out a way to solve this problem.
But in the days since their crash and filing for bankruptcy, many in the public and Congress have been attempting to put the pieces together, to find out what happened.
The New York Times editorialized recently, that after disclosing the “troubling deals. . .few analysts bothered to raise questions at a time when the company’s revenues, profits and stock price were soaring.” Other observers felt that the public media tended to be “credulous. .[the] media became a participant in the story.” (Madrick, 2002) They didn’t ask the kinds of questions that Bethany Maclean of Fortune magazine asked, the simple question, “How exactly does Enron make its money?” (2001) Enron seemed like a “big black box,” and quite impenetrable to ordinary human intelligence.
Enron seems to have represented the kind of culture where inquisitiveness about profits and murky JEDI/Raptor partnerships was definitely not welcome by executives and CEOs. In meetings with stock brokers Enron executives scoffed at their inquiries. “People who raise questions are people who have not gone through [our business] in detail and who want to throw rocks at us,” said Jeffrey Skilling [Enron CEO at the time]. Indeed, Enron dismissed criticism “as ignorance or as sour grapes. . .” (McLean, 2001) One analyst noted, “You couldn’t ask hard questions, because it was viewed as offensive.” (Smith, 2002, p. C17, emphasis added).
One auditor from Arthur Andersen who, in 1999, did ask pesky, troublesome questions about Enron’s JEDI partnerships was Carl Bass. Enron complained and Bass responded. “I am not into negotiating with the client over accounting” principles, he e-mailed a colleague. Subsequently, he was removed from the Enron account. (Hamburger, Schmitt and Wilke, 2002, p. C1)
Unlike so many other companies Enron had a publicized philosophy of asking good questions, challenging assumptions, going where others had not thought of nor dared to, but that culture eventually yielded to the arrogance of power and privilege. (Excerpt from Chapter One of A Rude Revolution)
Questions:
Where else do we find organizations that are affronted by those who ask too many questions?
Why we sometimes shrink from asking hard questions of people in organizations like Enron?
What does the Enron case tell us about American business practices? About other elements of our culture?
How do we work to change the cultures of such organizations, if possible?
References:
Tom Hamburger, Richard Schmitt and John Wilke (2002) “Auditor Who Questioned Accounting for Enron Speaks to Investigators.” The Wall Street Journal, 1 April, p. C1
Bethany McLean (2001) “Is Enron Overpriced?” Fortune. 5 March. (www.fortune.com)
Jeff Madrick (2002) Appearance on “The News Hour with Jim Lehrer.” 19 February.
Rebecca Smith (2002) “The Analyst Who Warned About Enron.” The Wall Street Journal, 29 January, pp. C1, 17.